Join JOOX to celebrate with the SA music industry
JOOX is the music app for music lovers, and the JOOX team has been sharing its love of music with South Africa for 2 years now. Join JOOX and SA’s favourite artists, such as Lady Zamar and TDK Macassette, together with record labels, that include the Universal Music Group and Coleske Artists to commemorate JOOX’s second birthday.
Many of SA’s top artists, such as Dee Xclusiv, Snotkop, Bryce Vine, Tresor, Craig Lucas, Zakes Bantwini, Majozi, Nadia Nakai, Simmy, and Dr. Bone gave their birthday shout-outs to thank JOOX for supporting the South African music industry.
The fans recently shared how they feel about JOOX in a significant way too. JOOX was awarded the second place in the ‘Coolest Music Store/Website/Streaming’ category of this year’s Sunday Times ‘Gen Next Awards’.
JOOX was amongst the first of the global music streaming services to launch in South Africa and has invested passionately into many parts of the South African music industry ever since.
The JOOX team have provided support at the grassroots level by supporting rising artists such as Touchline, who won the Hennessy ‘People’s Choice Award’, as well as The Voice SA contestant Ami Kakuamongst.
Brett Loubser, Tencent Africa’s CEO, is ecstatic about JOOX’s growth over the last two years. Brett shared, “The last two years have been exceptional. Locally, we have seen a surge in the adoption of music streaming services as a medium of listening to music with many artists taking full advantage of the platforms available to reach their fans. This growth is in line with the explosion of music streaming globally, now contributing nearly 50% of the music industry’s overall revenue.”
Music streaming is a growing global phenomenon. Music streaming accounts for 47% of global music industry revenue up from 32% in 2017, according to the IFP’s (International Federation of the Phonographic Industry) 2019 Global Music Report. The IFPI believes that music streaming will become the top source of revenue for the global music industry in the future as well. The IFPI also noted that global music industry-related revenue from the sale of CDs dropped from 24.7% in 2017 to 10.1% in 2018.
The African music market has followed the same trend. The use of music streaming grew by 146% in Africa last year, and increased by 125% in South Africa in 2018, according to the industry experts at TuneCore.
Free unlimited music streaming has never been more accessible in South Africa as a result of JOOX and DStv’s efforts. The music streaming service together with DStv brought free unlimited music streaming to the 20 million DStv Compact, Compact Plus, and Premium subscribers and four of their family members last year with the ‘Family Plan by DStv’.
JOOX has helped grow the exposure of music streaming locally in other ways as well. The JOOX team continues to find ways to contribute to the South African music industry through TV series. The music streaming service has supported the Afrikaans music industry through the ‘Klink Soos Naweek’ and ‘Die Kontrak’ TV shows. One of SA’s top artists, Demi-Lee Moore, was discovered on Die Kontrak.
That’s not enough for JOOX. The JOOX team continue to invest in the growth of all local music genres through sponsoring programmes such as the ‘Music Exchange’ and ‘CTEMF Connect’. The CTEMF Connect programme helped kick start the careers of Ubiza Wethu, Siphe Tebeka and Pierre Johnson in 2018.
Up-and-coming artists also need exposure, which is why JOOX is a sponsor of several local music events such as ‘Gqom in Concert’, ‘CTEMF’ (Cape Town Electronic Music Festival) and the ‘Alternatief is Groot’ concert. The music streaming service is also exploring an opportunity to support the ‘Amapiano’ music genre.
The JOOX team went even further for music fans with the #BeatFees competition, which gave the winning student funds toward their tertiary education institution fees.
Celebrate with us. Stream our exclusive birthday playlist
Join JOOX’s second birthday celebrations with an exclusive ‘2nd Birthday Feels’ music playlist in-app, which features Pierre Johnson, Lady Zamar, Distruction Boyz, Demi-Lee Moore to name a few. Download the JOOX music app for Android and iOS devices now.